Earned media for Brand Success

Earned media for Brand Success

Earned media results when someone becomes the brand’s communication channel on their own. It refers to the phenomenon that occurs when users spread brand content themselves and thus become a channel.

Earned media are when individual conversations become the channel. It takes the form of online word-of-mouth as expressed  in the form of Social site discussion, customers/users’ comment, likes, shares, Ratings and reviews and testimonials, Collaborative content, news articles etc. about a brand/co.

.earned media

Earned media can be online public (customers, fans), influencers (famous bloggers, youtubers etc. ) like Technical guruji on youtube with over 2 crores subscribers as well as publishers (online news, magazines etc.).

Benefits of Earned media

  • Holds greater credibility and influence with consumers : Because earned media is not solicited or controlled by the brand itself, it holds greater credibility and influence with consumers.
  • Power to reach many more consumers than paid or owned media: When leveraged properly, earned media has the power to reach many more consumers than paid or owned media ever could on their own.
  • Relatively free – However it needs high effort to utilize it.


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