PPC Marketing (Paid Search Engine Marketing)
PPC is commonly associated with search engines (like Google or Bing) and websites through display networks. But it’s also used on social media platforms.
Types of PPC Marketing
1. Search Advertising
- Ads appear on search engine results pages (SERPs) when users search for specific keywords.
- Example: Google Ads, Bing Ads.
- Best for: Lead generation, conversions, eCommerce.
2. Display Advertising
- Visual-based ads (banners, images) shown on websites in the Google Display Network or similar platforms.
- Reaches users who are browsing content but not actively searching.
- Best for: Brand awareness, remarketing.
3. Shopping Ads
- Appear in product-specific searches (e.g., Google Shopping).
- Show image, price, brand, and more.
- Best for: eCommerce businesses.
4. Video Ads
- Run ads before/during/after videos (mostly on YouTube).
- Managed through Google Ads.
- Best for: Branding, product awareness.
5. App Promotion Ads
- Designed to get more app downloads or engagement.
- Appear on app stores, YouTube, Google Search, etc.
6. Remarketing/Retargeting
- Shows ads to users who have previously visited your site or taken some action.
- Uses cookies or pixels to track.
- Best for: Recovering lost leads, increasing conversion rates.
Benefits of PPC Marketing
- Complements SEO strategie
- Fast results and visibility
- Measurable ROI
- Precise targeting
- Budget control
Click here for Search Advertising campaign