Selecting Right OPE Media Mix
Criteria for Selecting Right OPE Media Mix In the present era of […]
Author: Digital M
Senior academician in business management area.
AI in Digital Marketing: The Ultimate Guide for 2026
What Marketers Need to Know About AI in Digital Marketing Artificial Intelligence […]
keyword research for SEO
keyword research for SEO What is Keyword Research Keyword research is the […]
Protect Your Heart for a Healthier Future
Protect Your Heart for a Healthier Future Dr R Dwivedi, Senior cardiologist, […]
Can ‘Threads’ break Twitter’s monopoly?
The ‘Threads’ app launched by Meta on July 5, 2023 to compete wuth Twitter has created the record of fastest downloaded consumer app and is fastly emerging as the first real threat to Twitter. Meta’s strengths and the differentiating features might help ‘Threads’ break Twitter’s monopoly.
Adani Bubble Burst? From Global Rank 3 to 21 in Just Ten Days
The US based Hindenburg Research report accusing the Adani Group of brazen stock manipulation and accounting fraud brought a Tsunami in the stock market and Adani group companies’ stock price tumbled like a pack of cards wiping out $108 billion market cap in ten days. As share prices tumbled, Adani fell from global rank 3 to 21 in just ten days as per Bloomberg. Is the Adani bubble burst?
‘Metaverse’ or ‘Metaworse’ for Facebook with over 11,000 Layoffs
‘Metaverse’ or ‘Metaworse’ for Facebook with over 11,000 Layoffs Dr M Rahman, […]
The end of ‘iPod’ journey after 20 years – Cannibalization in Apple Inc.
Apple announced the end of ‘iPod’ journey on May 10, 2022, two decades after it was launched. iPod, not only changed the way people listened music but also the fortunes of Apple Inc itself when its PC business was not doing well. However, sales declined rapidly when iPhone (with iPod within it) was introduced in 2007. The advanced features of’ iPhone’ smartphone cannibalized ‘iPod’ badly leading to its closure.
Tata’s Acquisition of Air India – A Strategic or an Emotional Decision?
Tata Son’s decision to acquire loss making Air India for Rs 18,000 crores has an emotional dimension, but it is more of a thoughtful, strategic decision to give a tough competition to the leader IndiGo and rule the Indian aviation sector in the long run.
Owned, Paid and Earned (OPE) Media for Brand Success
Owned, Paid and Earned (OPE) Media for Brand Success Dr M.Rahman, Senior […]