End of ipod journey

The end of ‘iPod’ journey after 20 years – Cannibalization in Apple Inc.

Apple announced the end of ‘iPod’ journey on May 10, 2022, two decades after it was launched. iPod, not only changed the way people listened music but also the fortunes of Apple Inc itself when its PC business was not doing well. However, sales declined rapidly when iPhone (with iPod within it) was introduced in 2007. The advanced features of’ iPhone’ smartphone cannibalized ‘iPod’ badly leading to its closure.